{"id":233,"date":"2016-04-26T22:31:33","date_gmt":"2016-04-26T21:31:33","guid":{"rendered":"http:\/\/hejobcane.cz\/domains\/hejobcane.cz\/?p=233"},"modified":"2019-10-14T17:05:47","modified_gmt":"2019-10-14T16:05:47","slug":"rozkol-usvit-a-bpi-penize-a-boj-o-moc-da-se-rici-klasika","status":"publish","type":"post","link":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/2016\/04\/26\/rozkol-usvit-a-bpi-penize-a-boj-o-moc-da-se-rici-klasika\/","title":{"rendered":"Rozkol \u00dasvit a BPI, pen\u00edze a boj o moc, d\u00e1 se \u0159\u00edci klasika"},"content":{"rendered":"<p>jak jsem ji\u017e jednou napsal, za v\u0161\u00edm hledej \u017eenu a pen\u00edze,<br \/>\ntaky nic nov\u00e9ho, snesla se na m\u011b vlna kritiky, byl jsem \u0161etrn\u00fd,\u00a0ted\u00b4 tedy trochu konkr\u00e9tn\u011bji.<br \/>\nV \u00dasvitu to sk\u0159\u00edpalo kv\u016fli pen\u011bz\u016fm ji\u017e jednou, tenkr\u00e1t to skon\u010dilo rozkolem v \u00dasvitu a odchodem Tomia Okamury.<br \/>\nNicm\u00e9n\u011b pen\u00edze z\u016fstaly v \u00dasvitu, bylo t\u0159eba vymyslet jak je z \u00dasvitu dostat, samoz\u0159ejm\u011b mal\u00e1 aktivita, znamen\u00e1 mal\u00e1 \u0161ance, bylo t\u0159eba se aktivizovat a za\u010d\u00edt utr\u00e1cet, pokud se za\u010dne utr\u00e1cet pen\u00edze se p\u0159efiltruj\u00ed mal\u00e1 \u010d\u00e1st skon\u010d\u00ed v c\u00edli a zbytek v kaps\u00e1ch zainteresovan\u00fdch co jsou u zdroje.<br \/>\nBPI byla \u0161ance pr\u00e1v\u011b na toto, vzbudit dojem obrovsk\u00e9 aktivity, utr\u00e1cen\u00ed a samoz\u0159ejm\u011b tak\u00e9 si fakticky pro\u00fa\u010dtovat pr\u00e1ci stovek aktivist\u016f, kte\u0159\u00ed sice v\u0161e d\u011blali zadarmo, ale dojem z\u016fstane a m\u00e1lo kdo se div\u00ed. V\u0161e doprov\u00e1z\u00ed PR kampa\u0144 jak je v\u0161e drah\u00e9 a kolik se toho d\u011bl\u00e1 a z\u00e1rove\u0144 jak n\u00e1s financuj\u00ed mocn\u00ed a jak v\u00fdhodn\u00e1 je to spolupr\u00e1ce.<br \/>\nRealita je \u00fapln\u011b jin\u00e1 jde o \u017ed\u00edm\u00e1n\u00ed pen\u011bz ur\u010den\u00fdch na ve\u0159ejnou slu\u017ebu a \u017ed\u00edm\u00e1n\u00ed aktivist\u016f, kte\u0159\u00ed v roli &#8222;u\u017eite\u010dn\u00fdch idiot\u016f&#8220; tomu uv\u011b\u0159ili.<br \/>\nBPI byla \u0161ance pr\u00e1v\u011b na toto, vzbudit dojem obrovsk\u00e9 aktivity, utr\u00e1cen\u00ed a samoz\u0159ejm\u011b tak\u00e9 si fakticky pro\u00fa\u010dtovat pr\u00e1ci stovek aktivist\u016f, kte\u0159\u00ed sice v\u0161e d\u011blali zadarmo, ale dojem z\u016fstane a m\u00e1lo kdo se div\u00ed. V\u0161e doprov\u00e1z\u00ed PR kampa\u0144 jak je v\u0161e drah\u00e9 a kolik se toho d\u011bl\u00e1 a z\u00e1rove\u0144 jak n\u00e1s financuj\u00ed mocn\u00ed au jak v\u00fdhodn\u00e1 je to spolupr\u00e1ce.<br \/>\nPil\u00ed\u0159e argumentace \u00dasvitu a jeho &#8222;kliky&#8220; veden\u00e9 p\u00ed Volfovou v BPI jak je v\u0161e drah\u00e9 a jak se utr\u00e1c\u00ed jsou cca 3, jako mantru je st\u00e1le opakuj\u00ed je to a\u017e humorn\u00e9.<br \/>\n1. Drah\u00e9 besedy a p\u0159edn\u00e1\u0161ky<br \/>\nn\u00e1klady na p\u0159edn\u00e1\u0161ku jsou naprosto minim\u00e1ln\u00ed, pro dokladov\u00e1n\u00ed, v\u010dera jsme d\u011blali p\u0159edn\u00e1\u0161ku na t\u00e9ma &#8222;Ukrajina 2 roky po Majdanu a ud\u00e1lostech v Od\u011bse&#8220;, napln\u011bn\u00fd s\u00e1l cca 180 osob, centrum Prahy, 6 v\u00fdznamn\u00fdch vystupuj\u00edc\u00edch, p\u0159\u00edm\u00e9 n\u00e1klady nedos\u00e1hly ani 5.000 k\u010d.<br \/>\npokud budeme po\u010d\u00edtat 20 p\u0159edn\u00e1\u0161ek za m\u011bs\u00edc 100.000<br \/>\nsamoz\u0159ejm\u011b obrovsk\u00e9 nasazen\u00ed vystupuj\u00edc\u00edch i organiz\u00e1tor\u016f zdarma. P\u0159edpokl\u00e1d\u00e1m, \u017ee v p\u0159\u00edpad\u011b \u00dasvit\/BPI se o pr\u00e1ci pod\u011bl\u00ed cca 100 osob, samoz\u0159ejm\u011b tak\u00e9 zdarma.<br \/>\ntak\u017ee 100.000 &#8211; m\u011bs\u00edc<br \/>\n2. Demonstrace<br \/>\nOp\u011bt n\u011bkolik demonstrac\u00ed jsem organizoval n\u00e1klady 2 a\u017e 5 tis, ano uzn\u00e1v\u00e1m, \u0161iklo by se p\u00e1r tis\u00edc nav\u00edc, nicm\u00e9n\u011b t\u0159eba 25 tis je fakt super rozpo\u010det.<br \/>\ntak\u017ee budeme po\u010d\u00edtat m\u011bs\u00ed\u010dn\u011b 3 &#8222;mal\u00e9&#8220; po 5.000 a 1 velkou<br \/>\nve skute\u010dnosti velk\u00e9 ani mal\u00e9 nejsou tak \u010dasto, ale zase je t\u0159eba velk\u00e1 na v\u00edce m\u00edstech a pod.<br \/>\ntak\u017ee to m\u00e1me suma sum\u00e1rum, 40.000 m\u011bs\u00ed\u010dn\u011b<br \/>\na op\u011bt obrovskou pr\u00e1ci des\u00edtek mo\u017en\u00e1 v sou\u010dtu stovek aktivist\u016f zdarma<br \/>\n3. Noviny<br \/>\ndal\u0161\u00ed mantra, pokud mluv\u00edme o novin\u00e1ch, je drah\u00fd obsah a distribuce, tisk resp pap\u00edr nen\u00ed sice zadarmo, ale d\u011bl\u00e1 mal\u00fd zlomek.<br \/>\nObsah je ale tak mizern\u00fd, \u017ee je zjevn\u011b amat\u00e9rsk\u00fd, proto\u017ee za tohle by platil opravdu jen idiot, naopak naprost\u00e1 v\u011bt\u0161ina amat\u00e9r\u016f by ud\u011blala lep\u0161\u00ed obsah zadarmo.<br \/>\nDistribuce, je amat\u00e9rsk\u00e1 ur\u010dit\u011b, d\u011blaj\u00ed ji op\u011bt stovky aktivist\u016f zadarmo, n\u011bkte\u0159\u00ed s velk\u00fdm sebezap\u0159en\u00edm, proto\u017ee se styd\u00ed za &#8222;\u00farove\u0148&#8220; obsahu<br \/>\nTisk a pap\u00edr zadarmo nen\u00ed, nicm\u00e9n\u011b p\u0159i avizovan\u00e9m n\u00e1kladu se pohybuje v des\u00edtk\u00e1ch hal\u00e9\u0159\u016f za v\u00fdtisk.<br \/>\nOsobn\u011b bych noviny hodil, odpov\u011bdn\u00fdm na hlavu, pova\u017euji je sp\u00ed\u0161e za antireklamu a \u00fa\u010delovou pra\u010dku pen\u011bz, ale dob\u0159e v r\u00e1mci objektivity, s velk\u00fdm sebezap\u0159en\u00edm p\u00ed\u0161u vyhozen\u00fdch 120.000<br \/>\nv r\u00e1mci spolupr\u00e1ce vy\u0161lo jedno \u010d\u00edslo? o dal\u0161\u00edm fakt nev\u00edm<br \/>\ntak\u017ee op\u011bt cca 40 tis za m\u011bs\u00edc respektive 120 \u010dtvrtlet\u00ed.<br \/>\np\u0159id\u00e1me 10% re\u017eie resp. na &#8222;drobn\u00e9&#8220; vyd\u00e1n\u00ed<br \/>\nPokud po\u010d\u00edt\u00e1m dob\u0159e m\u011bs\u00ed\u010dn\u011b max 200 tis\u00edc p\u0159i pln\u00e9 aktivit\u011b, na v\u0161ech front\u00e1ch.<br \/>\nZ \u00fast p\u0159edstavitel\u016f \u00dasvitu jsem sly\u0161el n\u011bco o 7 mili\u00f3nech,<br \/>\nhrub\u00e1 kalkulace vych\u00e1z\u00ed na cca 1,2 mili\u00f3nu, ale neum\u00edm po\u010d\u00edtat,<br \/>\njsem naivn\u00ed a chybuj\u00edc\u00ed, tedy pro jistotu at\u00b4nikomu nek\u0159ivd\u00edm,<br \/>\nnafouknu kalkulaci 3x !!! zapomn\u011bl jsem ur\u010dit\u011b na to \u010di ono.<br \/>\nSt\u00e1le je\u0161t\u011b, ale zb\u00fdv\u00e1 hezk\u00e1 sumi\u010dka, resp. 50% a to je cca 3,5 mili\u00f3nu, hezk\u00e9 ne? Kde asi skon\u010dily?<br \/>\n\u017darko Jovanovi\u010d, Hej, ob\u010dan\u00e9!, z.s.<br \/>\ninternetov\u00e1 prezentace: <a href=\"http:\/\/l.facebook.com\/l.php?u=http%3A%2F%2Fwww.hejobcane.cz%2F&amp;h=9AQGUE_qhAQHdyQLQ2R-ZCkLNvQXvyAgiBwvJod435jkn_g&amp;enc=AZMlgXvd0VwPtJR1iWzeU0KPTTwz5T5-RDnAqQK4J-qFbpm5HtUtrK-iHKRYZo7wHny03tFgrDptcKGQdYxVQv4mmMZJ0vYWP1IqZjNhfMeIhU8U1E-Vsb4TSRTo3BYxGzghdrmeVWlZlKT-AhLxLV_oN84MsYxWvT2YXK7WmceqMdsBbp8VndhF_dO5JQqokAloxCEkxhu6QNxjKHyuM_kt&amp;s=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.hejobcane.cz<\/a><br \/>\nFacebook komunita: <a href=\"https:\/\/www.facebook.com\/hejobcane\/\">https:\/\/www.facebook.com\/hejobcane\/<\/a><br \/>\nFacebook diskusn\u00ed skupina : <a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/groups\/hejobcane\/\" data-hovercard=\"\/ajax\/hovercard\/group.php?id=727835843947201\">https:\/\/www.facebook.com\/groups\/hejobcane<\/a>\u00a0<!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>jak jsem ji\u017e jednou napsal, za v\u0161\u00edm hledej \u017eenu a pen\u00edze, taky nic nov\u00e9ho, snesla se na m\u011b vlna kritiky, byl jsem \u0161etrn\u00fd,\u00a0ted\u00b4 tedy trochu konkr\u00e9tn\u011bji. V \u00dasvitu to sk\u0159\u00edpalo kv\u016fli pen\u011bz\u016fm ji\u017e jednou, tenkr\u00e1t to skon\u010dilo rozkolem v \u00dasvitu a odchodem Tomia Okamury. Nicm\u00e9n\u011b pen\u00edze z\u016fstaly v \u00dasvitu, bylo t\u0159eba vymyslet jak je z [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[2,27],"tags":[],"jetpack_featured_media_url":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-content\/uploads\/2016\/04\/Usvit.jpg","_links":{"self":[{"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/posts\/233"}],"collection":[{"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":0,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/posts\/233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/media\/234"}],"wp:attachment":[{"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/media?parent=233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/categories?post=233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hejobcane.cz\/domains\/hejobcane.cz\/wp-json\/wp\/v2\/tags?post=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}